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Showing posts from August, 2014

Best Farm Award, what it takes to be the winner?

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Sheila Chimphamba of Zodiak Broadcasting Services talks about her award for Best Farm Radio Program. Best Farm Radio Award is in recognition of the role that agriculture broadcasters play in improving the lives of smallholder farmers; realization of the need to uplift and motivate agricultural broadcasters and raising the standards and profile of farm radio programming in Malawi as a key driver in agriculture extension and advisory services. The award is given to a broadcaster who has produced a farm program that is relevant to the specific needs of farmers that meet specific VOICE standards developed by Farm Radio International. In the end of this clip is Rex Chapota, ED-Farm Radio Trust

Some Moments with the Youth

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Mental health communication strategy for youth: A radio based awareness raising campaign plus youth clubs and school integration plus capacity building of primary health care providers will lead to improved identification and treatment for youth.

Rebranding Radio Programming for Agriculture Extension and Advisory Services

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The debate on ICT for agriculture is no longer about 'if' they can work for agricultural extension and advisory services but 'how' they can be integrated to ensure inclusivity of even the poorest of the poor. Countless development projects have tested the use of radio, mobile phones and even the internet in disseminating and facilitating the flow of agricultural information with varying degrees of success. The major observation that is common amongst these projects is that the choice of ICTs that could actually work for a specific audience is directly linked to socio-economic factors such as literacy, asset ownership, access to infrastructure such as mobile networks, and even age. The most common ICT that works for Malawi in as far as agricultural advisory services are concerned is radio. Radios are found to be owned by approximately 65% of the population. This wide radio ownership presents a great opportunity to a country that has a greatly strained extension force...