Campaign Season Kicks Off in Malawi Ahead of Crucial 16 September Polls

 


The Malawi Electoral Commission (MEC) launched the official campaign period for the 2025 General Election on 14 July 2025 at the Bingu International Convention Centre in Lilongwe under the theme Promoting Democratic Leadership Through Your Vote. This theme calls for everyone to take up responsibility to help advance the democracy of the nation through voting.

The launch is a milestone in Malawi’s electoral calendar that has set the stage for a closely watched democratic process in the country’s political history following months of voter registration, primary elections, and collection of nomination papers. What we haven’t seen yet, are alliances to increase the winning opportunities following the 50+1 rule which seems a difficult feat for a single party to navigate. With the launch of the campaign period, parties are now expected to roll out manifestos, engage in debates, and outline their vision for Malawi’s future.

A Call for Peaceful, Inclusive, and Transparent Campaigning

As the campaign season heats up, stakeholders including civil society, faith groups, media, and the international community have called for peaceful, inclusive, and transparent political engagement. During the launch, MEC Chairperson Justice Annabel Mtalimanja urged all candidates and political parties to adhere strictly to the Electoral Code of Conduct, avoid hate speech, and respect the rights of other contestants.

“This election belongs to Malawians. We call on all political actors to campaign responsibly, respecting diversity of opinion. All political players should prioritise issue-based campaign.” said Mtalimanja.

The MEC Chairperson added that the commission also called for the participation of women, youth, and persons with disabilities in electoral processes, as their voices help create representation and inclusiveness.

The Odds- Shifting Political Landscape

The 2025 election comes at a time when the country is facing serious challenges including corruption, unemployment, and the rising cost of living among others. Malawians are expecting political parties to articulate concrete solutions to these issues while demonstrating their eagerness to lead the country to economic recovery with integrity and accountability for the next five years.

The 50+1 majority required to win the presidency is a huge dilemma as at the current stake no political party would achieve it. This is drawing widespread attention as Malawians anticipate political alliances aimed at securing the majority of votes. The case of the Tonse Alliance will be examined depth and wide before these alliances are formed.

There is also a growing curiosity over who the presidential candidates from the major parties such as the DPP and MCP will select as their running mates. The selection of running mates are mostly aimed at wooing voters from specific quarters, it’s no secret that Vice Presidents in the country are in place only to full fill the constitutions requirement, there is little to write about the vice presidents apart from being used and dumped.

Young people, a change for a better Malawi

Malawi’s youth make up the majority of the population and hold the power to shape the nation’s future. Instead, the energetic young people continue to be abused by political parties. No political party is clean in savaging the energy of young people to intimidate and ignite violence.

During the campaign launch, MEC Chairperson encouraged young people to exercise their democratic right by participating in political activities during the campaign to make informed decisions and elect leaders who represent their interests and aspirations for a better Malawi.

Young people should attend political rallies, take time to grab and compare party manifestos and make informed decisions on who to vote for. Malawi needs young voters who think critically and vote consciously” She said

The MEC Chairperson advised political parties not to abuse young people by using them to ignite violence. She highlighted the Commission’s commitment to conducting free, fair, and credible elections.

I urge young people to refrain from violence, let’s use this campaign period as an opportunity to foster unity, promote peace, and advance constructive national development through this election.” She said.

Role of the Media and Safeguarding Safety of Journalists

Media outlets and journalists are playing an important role in helping voters get the information they need by covering candidates and campaign events. During the launch, 25 media outlets including community radios broadcasted the event live. The Malawi Electoral Commission (MEC) also showed how important the media is in spreading election messages to reach more people.

MCM Executive Director, Moses Kaufa, while commending the work that journalists are doing in election coverage, has reminded the media of the code of conduct for election reporting which emphasizes on providing balanced coverage for all political players

“The media should adhere to the code of conduct for elections reporting by covering all political parties and candidates, not just the major ones, they should refrain from political driven reporting.” Said Kaufa

Kaufa also called on creating safer environments for journalists to operate without fear and intimidation which he said is becoming a growing concern in Malawi. He called for urgent and coordinated efforts with stakeholders including Malawi Police to ensure the safety and protection of journalists during the elections period.

Kaufa also warned media outlets to conduct risk assessment before deploying their reporters to cover electoral activities especially in areas the Malawi Police has identified as hotspots for potential electoral violence.

“Media houses and journalists should ensure about their safety during the campaign period, it is important that they assess situations when covering electoral activities, most importantly they should align themselves with security personnel present at the scene for safety guidance” Kaufa said.

In a presentation made at the launch of the campaign, Malawi Police reported a risk and threat assessment carried out ahead of the campaign period, identifying some areas across the country as hotspots for potential electoral violence. Among the high-risk areas mentioned is Lilongwe City particularly in Nsundwe and Kaphiri.

What’s next?

With exactly two months until voting day, the spotlight is now on the conduct of political campaigns. In the coming weeks party candidates will be presenting their nomination papers. 18 presidential candidates have collected nominations papers according to the Malawi Electoral Commission by the time of this writing. The party manifestos crafted as blue prints for a better Malawi will be presented to Malawians as they prepare to go to the polls on 16 September, all eyes will be on the presidential candidates and their messages, and what they hold for the future of Malawi.

https://www.linkedin.com/pulse/campaign-season-kicks-off-malawi-ahead-crucial-16-phil-chinkhokwe--l5zkf

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